Start date	09 February 2022
Duration	9th & 16th February – 9:30am – 12:30pm
Location	Online
Certificate	N/A
Cost	€79 per person (Non Chamber & Network Members €99)
Course code	N/A

Programme overview

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. It’s incredibly easy to use and comes with 1,000s of pre-prepared templates that can help turn a complete novice into a creative genius with a few clicks of a mouse.

This course is aimed at businesses who are looking to elevate their marketing strategy through social media and content creation. Having a distinctive brand identity is so important for every business in 2022. Keeping brand colours, logos and fonts consistent throughout your marketing is key to creating brand awareness. Canva is a great tool to help you to achieve this while saving time and money for your business.

Learning Outcomes

On completion of the training programme, participants will:

Create engaging content to integrate into your marketing strategy quickly and efficiently.

Navigate and competently use the Canva platform to enhance your marketing/social media platforms.

Develop your branding and be consistent so people recognise your brand.

Build your own brand kit.

Create personalised QR codes for business cards etc.

Create video content using Canva.

Who Is This Course For?

This course is suited to anyone involved in Marketing, Sales or Content Creation

Modules

Day 1 – Canva Introduction

Introduction to Canva.

Introduction to the different designs you can create for your business i.e. social media posts, business cards, brochures, menus etc.

Using colours and fonts to help your brand identity.

Using templates to create your own unique designs.

Create eye-catching social media content that will get attention.

Incorporate different elements into your designs to make them stand out.

Exporting your work, how to upload to social media

Day 2: Canva – Intermediate

A quick recap of the basic steps covered in the first Masterclass.

Learn how to create your own brand kit in Canva.

Adjusting colour, transparency, and backgrounds to make your designs pop.

Shortcuts and quick tricks that will speed up your creation process.

Creating video content with audio, text, and graphics.

Creating a logo for your business

Creating a QR code. This is great for directing customers in-store to your website or social media channels.

Branded Zoom background – Zoom isn’t going anywhere so why not make yours look professional by creating a background with your logo!